The Coquitlam Move-Up Protocol™
Craig Johnston · Top 2% Nationwide Team · Coquitlam

Five steps. One orchestrated move. Zero mid-year school switches since 2021.

Every move-up in Coquitlam is really a tax problem, a timing problem, and a financing problem — in that order. Craig runs your numbers through the same five-step protocol so you move without the trap.

Book the 20-minute Strategy Call → Get Your Home Evaluation
2026 Q2 Market Pulse Detached DOM 22 days · HPI +3.8% · Townhome DOM 15 days · Condo inventory ~1,340 — get it by email.

Most Coquitlam families outgrow their first home and end up with two separate real estate deals: list the old one, then scramble to find the next. That's a commission schedule, not a plan.

Every family I work with gets the same five-step protocol — run identically every time. It's boring on purpose. Real estate is not a place you want surprises.

Book the 20-minute Move-Up Fit Call Start with an Equity Map

Why a named framework matters

Competitors have letters after their name. I have a named process. Here's why the process wins: letters are credentials, a process is a promise. Letters are earned once, a process is delivered every time. You can't explain letters to your family. You can explain a five-step process.

The name is the moat. Other agents can copy the steps. They can't copy the naming — and in twelve months, the market is going to say it back to me.

The Five Steps

Equity Mapping · Catchment Lock · Parallel Motion · Bridge Strategy · Soft Landing

1

Equity Mapping

Know what you have before you shop.

Before we look at a single listing, we establish three numbers with precision:

  • Today's net sale value — not a Zestimate, a real comp-backed range with high/mid/low cases, discounted for the season you're actually selling in.
  • True available equity after sale — sale price minus mortgage payout, commission, legal, staging, and the three things the pre-listing inspector will catch. This is the number that actually lands in your downpayment account.
  • Real next-home ceiling — PTT, closing costs, and the overlap month's double-carry included. Not the bank's pre-approval number. The family's actual sleep-at-night number.

What most families think it costs: thirty minutes with a calculator. What it actually costs: two meetings, a mortgage-broker coordination call, a full comp pull on the last 90 days of sold data in your neighbourhood, about six hours of my time.

What they get: a single sheet with three numbers. Those three numbers govern every decision from here. They settle the most common family argument in a move-up — "Can we afford the $2M house or do we have to settle for $1.7M?" — because the sheet answers it definitively.

Deliverable: The Equity Map one-sheet. Signed by both spouses. Posted on the fridge. Every listing you look at, you glance at the sheet first.
2

Catchment Lock

Pick the school first, then the streets.

Most move-up families shop the house first and hope the school works. That's backwards and it produces either a reluctant private-school tuition bill or a painful mid-year school switch. We flip the order.

Before any house hunting starts, we nail the SD43 elementary catchment you're committed to, the secondary school that feeds it, and your family's non-negotiables on cross-boundary — Lougheed, Coquitlam-proper vs. Burke Mountain vs. Westwood Plateau, whether Anmore is open if the price right-sizes.

Why this matters more in Coquitlam than anywhere else: SD43 catchment lines are among the most consequential in Metro Vancouver for resale value. A detached home in one catchment sells for 8-14% less than an identical home three blocks over in a different one. Move-up families who don't know this buy the cheaper block, then fight with the resale buyer five years later who does know.

Deliverable: The Catchment Lock sheet. Three to five approved submarkets, in priority order, with the secondary feed noted. This governs the MLS filter I set up for you — everything else gets marked "off-protocol" and doesn't waste your Saturday mornings.
3

Parallel Motion

List and shop simultaneously, not in series.

Here's where I diverge from the one-transaction agent by the widest margin. Most agents say: "List first. Once it's under contract, we'll start looking." That's the two-deal pattern. It creates every problem downstream.

  • List preparation and buyer search start the same week. Staging call, pre-listing inspection, photography — in parallel with the first showings on the buy side.
  • The listing goes live the same week you've seen 4-6 target properties. Both sides active. Offers on the sell side come in while we're actively negotiating on the buy side.
  • Subject-to-sale offers become strategic, not desperate. A subject-to-sale offer from a seller with a listed home already attracting showings reads entirely different to the other side than one from a family who hasn't photographed yet.
  • Target simultaneous-close window: 7-14 days. Most one-transaction agents call a 30-day gap "coordinated." I aim for 7-14. It's harder. That's the point.

The counterintuitive outcome: parallel-motion families negotiate from a stronger position on both sides. Never desperate on either. A family who has already sold but hasn't bought is a desperate buyer. A family who has bought but hasn't sold is a desperate seller. Parallel Motion is neither.

Deliverable: The Parallel Motion calendar — a live shared Google calendar showing every showing, every offer deadline, every inspection, every conditional removal, on both sides, in one view.
4

Bridge Strategy

Plan the 30-90 day overlap before it becomes a crisis.

Even with Parallel Motion, sometimes the windows don't perfectly line up. A great buy surfaces two weeks before the sell closes. A sell closes three weeks before the buy is ready. This is the most predictable failure point in a move-up, and the one-transaction agent treats it as "the mortgage broker's problem."

It's not. It's an orchestration problem, and we plan for it in Step 1.

  • Pre-approved bridge financing through one of two local brokers, established in Step 1 — paperwork in draft, not scrambling when we need it.
  • A known short-term-rental plan — a specific serviced rental pre-identified in the target catchment, if there's a gap. We do not "figure it out when the time comes."
  • Pre-agreed rent-back terms on either transaction. A rent-back on the sale (you stay in the old place for 30 days post-close) is usually cheaper and less disruptive than a bridge loan.
  • A furniture-and-storage contingency. Pod-style storage pre-contracted if the gap is 3+ weeks. We're not calling U-Haul at 9pm the night before.

Why families cry at the bridge stage in a one-transaction deal: they find out in week 2 of the gap that their bridge loan was declined, their rent-back extension was denied, and their stuff is in a storage facility they chose in panic. Every piece of that was preventable 60 days earlier.

Deliverable: The Bridge Contingency Plan — one page, reviewed at Step 1, updated at every milestone. Every possible gap scenario has a named response. Nothing is "we'll figure it out."
5

Soft Landing

Move-day logistics so nobody sleeps on a couch.

The one-transaction agent's involvement ends at funding. Mine continues through move day plus thirty days.

  • The move-day sequence — movers booked 60 days in advance, arrival windows coordinated with both closings, key handover timing, utility switchover dates.
  • School transition timing — if a mid-year change was unavoidable, a warm handoff to the new school's admin before the first day, uniform list in hand, a scheduled call with the new principal if the kid is anxious. This is not a realtor job in the traditional sense. I do it anyway.
  • The 30-day post-close touchpoint — I show up in week 4 with a punch list: what's working in the new place, what isn't, which contractors I'd call for the three things the inspector flagged. This is the difference between "transaction complete" and "family moved."
  • The neighbourhood handoff — introductions to two or three neighbours, the right coffee spot, the trailhead closest to the new house, the off-leash park if there's a dog.

Why this matters beyond the deal: nine of my last ten referrals came from Soft Landing, not from the transaction itself. People forget what you sold them for. They don't forget that you showed up at week four with a list of the three best painters in their new neighbourhood.

Deliverable: The Soft Landing checklist — reviewed the week before move day, executed over the 60 days that follow.

Five steps. One orchestrated move. No panic.

If this is how you want your next move run, the first step is a 20-minute Move-Up Fit Call. You'll tell me your current address, your target catchment, and your timeline. I'll tell you if the math works right now. If it doesn't, I'll tell you to wait.

Book the 20-minute Move-Up Fit Call →

Or download the free Coquitlam Move-Up Tax Trap guide — 14 pages, the exact traps most families miss.

Top 1% Team Medallion Team Member President’s Club Team Member 44+ Years in the Tri-Cities
Free 14-page guide

The Coquitlam Move-Up Tax Trap

The $40,000 most Tri-Cities move-up families leave on the table — capital gains, principal residence exemption, and PTT timing. No sales pitch. Just the math, the dates, and the traps I see Monday-to-Friday.

Get the PDF Free Equity Map
Meet Craig — 90 seconds

Hear it in Craig’s own words.

Before you book a call, spend ninety seconds with Craig. You’ll know in the first thirty whether he’s the right realtor for your move.

Craig Johnston introduction video thumbnail

Opens on YouTube. No autoplay. Craig@theMACNABS.com · 604-202-6092

What Coquitlam clients actually say after working with Craig

Real reviews pulled from Google. No paid placements. No curated-only-positives. Every client below closed with Craig — most sold over asking, several within a week.

★★★★★

“Craig sold my property in just 6 days. After receiving one offer, he quickly reconnected with all the other realtors who had viewed the property, and before I knew it, we had multiple offers — all over asking price. Craig didn’t stop there; he negotiated even better terms for me.”

Heather Fox
Sold with Craig · Over asking, 6 days
★★★★★

“We worked with Craig on three real estate transactions. In all cases he was extremely professional and efficient. In the case of the two sales, both houses were sold for over asking and within the one week of going on market. Craig analyzed the market accurately and advised on a selling price that was fair and saleable.”

Ann English
3 transactions · 2 sold over asking in a week
★★★★★

“Craig recently sold my townhouse in West Vancouver in less than 6 days for over asking price. Craig is one of the most prolific and highly motivated realtors I have seen in the Realty business, and I have extensive experience buying and selling properties of all sorts.”

Riverplate Equities
West Vancouver townhouse · Over asking, 6 days
★★★★★

“We consider ourselves lucky to be able to work with Craig over the last 5 years, over multiple transactions. He is a professional who is guided by integrity, honesty, and punctuality. Craig is a seasoned and well-informed realtor who will be a great asset on any real estate journey.”

Jaeyoung Joo
Google Local Guide · 5 years, multiple transactions
★★★★★

“As first-time home buyers, we had a myriad of concerns. Craig immediately put us at ease by taking the time to address each of our questions thoroughly and patiently. At no point did I feel pressured or rushed into making a decision. Instead, Craig empowered us with all the facts and options.”

Jeff Kwok
First-time buyers
★★★★★

“One of the most dedicated and professional realtors I’ve encountered. No matter the value of the property, Craig puts great care into preparing high-quality marketing content. With his in-depth knowledge of the Coquitlam area, I highly recommend Craig to anyone looking to buy or sell.”

Allan Liang
Coquitlam specialist
★★★★★

“His creativity, top-notch communication skills, and a solid plan were instrumental in selling high and buying low. His foresight in negotiation skills, predicting outcomes before they happened, truly set him apart. A remarkable professional who exceeded expectations.”

Matdori
Google Local Guide · Sold high, bought low
★★★★★

“Craig absolutely delivered on his promise of selling my condo, exceeding my expectations. A++ communications and he kept me informed and educated every single step of the way. Rock solid performance and a very quick above asking sale, I am beyond grateful.”

Rich & Andrew
Condo sold over asking
★★★★★

“We were referred to Craig by a friend and knew from day one we were in great hands. The marketing was outstanding — we received seven offers, and Craig held firm on our priorities. When we re-listed in January, it sold in three days at the price we wanted, and he went on to find us an off-market buy in Vernon.”

Jim Turnbull
7 offers · Sold at target price · Off-market buy in Vernon
Read the Google reviews →
Talk to Craig directly
604-202-6092
Craig@theMACNABS.com · Coquitlam, BC
Start with a free Equity Map Book a Strategy Call

More on The Move-Up Play

Keep Digging

Craig writes the Tri-Cities coverage most realtors won't. Every page below is built on the same ground-truth data and the same negotiation playbook Craig uses for every client.

Craig Johnston, REALTOR® with The Macnabs — Top 2% Nationwide Team, 44+ years Tri-Cities experience
Craig Johnston · REALTOR® · The Macnabs
Top 2% Nationwide Team 44+ Years Tri-Cities Burke Mountain Resident Move-up Specialist
Who this is for

Three kinds of people get the most out of this page.

Coquitlam owners with $400K-$900K+ in equity

You've earned the move, but the numbers are complicated — capital gains, bridge financing, timing, school catchment, resale position of the current home. Craig's protocol keeps all of it synced.

Families needing more bedrooms + yard

3-bed to 4-bed, townhouse to detached, flatter lot, better school. Each upgrade has a price tag Craig knows by heart.

First-time move-up buyers (age 30-45)

You've never done this before. The move-up tax trap, the bridge loan, the overlap period — Craig runs all three so you don't trip.

Craig Johnston, Coquitlam REALTOR®
Craig's take
"Most Coquitlam move-up buyers get the tax math wrong and the sequencing right, or vice versa. Both have to be right for the same move. That's the job."
— Craig Johnston, REALTOR®, The Macnabs
The five-step protocol

Every Craig file runs on the same five steps. No exceptions, no improvisation.

Whether you're a first-time buyer at $850K or a luxury seller at $4.2M, the sequence is identical. The scale changes. The discipline doesn't.

01
Frame the file

Your numbers, your timeline, your non-negotiables, your trade-offs — written down before we pick any houses or pick any comps.

02
Run the market

Current supply, current absorption, current days-on-market, current buyer pool — per neighbourhood, per property type, not 'Metro Vancouver' averages.

03
Lock the strategy

Target neighbourhoods, target price band, target timeline, target offer structure. Written. Agreed.

04
Execute on offer / list

Whether buying or selling, the offer / listing is engineered — structure, contingencies, comps, pricing logic — not improvised.

05
Close + follow-through

Conditions, completion, possession, and the six-month check-in. Most agents stop at keys. Craig doesn't.

Ready to talk?

Twenty minutes with Craig is worth a week of internet research.

No pitch, no pressure. Just your numbers, your options, and the next move that's actually right for you.

Book a Strategy Call → Get your home evaluation

Where move-up buyers land in Coquitlam

Three neighbourhoods account for the bulk of move-up activity in Coquitlam right now. Here's the shorthand on each — what they cost, who's buying there, and what the upgrade actually gets you.

Burke Mountain

Newer builds, $1.8M–$2.6M, strong amenity base. The default move-up choice for families upgrading from Coquitlam Centre condos or townhomes. You get modern construction, a walkable elementary feeder, and near-zero deferred maintenance — but you pay for it in premium per-square-foot.

Westwood Plateau

Established luxury tier, $2.2M–$3.6M. Larger lots, mature trees, Coquitlam's strongest school-catchment premium (Heritage Woods Secondary). Typical buyer: 40s–50s, moving up from a starter detached in Port Coquitlam or a large Burke Mountain townhome. The upgrade is acreage, prestige, and long-term hold value.

Heritage Mountain

Port Moody’s detached move-up sweet spot, $1.6M–$2.4M. Slightly lower entry than Westwood Plateau, with access to the SkyTrain corridor and Eagle Ridge trails. Typical buyer: young families who want detached life without the full Westwood price, and who value commute time over square footage.

By the numbers — April 2026 Coquitlam snapshot

Starter-home equity + move-up entry points

Median detached
$1.85M
+3.2% YoY
Median townhome
$1.12M
+1.8% YoY
Median condo
$718K
+0.9% YoY
Days on market
24 days
vs. 31 days in Mar
Active listings
612
3.1 months supply
Sale-to-list
98.4%
balanced market

Source: Greater Vancouver REALTORS® (GVR) stats package, April 2026. Coquitlam MLS® data. Updated monthly. Numbers are medians for the Coquitlam geographic area; individual neighbourhoods vary. Verify current data before making buy/sell decisions.

Answers Craig gives

The three questions people ask Craig most on this topic.

Should I sell before I buy or buy before I sell?

In Coquitlam's current market, most move-up buyers should sell first with a long completion, subject-to-completion when writing on the new property. But the right answer depends on your equity, your financing, and your timing tolerance. Craig solves it case by case.

What is the 'move-up tax trap'?

It's the specific combination of capital-gains timing, bridge financing cost, and overlap-period double-carry that catches unprepared move-up buyers. Craig's move-up protocol prevents all three.

How much equity do I need to move up?

Functional minimum in Coquitlam is typically 20-25% down on the new property plus moving costs, commissions, and 2-3 months of overlap reserve. Craig runs your specific number before any showing.

What to read next

Pick the next step in Craig's Coquitlam playbook.

Read next · 8-min read
Buying in Coquitlam — Craig's playbook →
Read next · 8-min read
Sell-side of the move-up →
Read next · 2-min form
Know your current home's value first →
Read next · 1-min form
Book the move-up strategy call →
Craig Johnston, licensed REALTOR® with The Macnabs — Coquitlam, Port Moody, Port Coquitlam specialist
Work with Craig

Every Coquitlam move runs on the same five-step protocol.

Born in the Tri-Cities. Lived on Burke Mountain for 9+ years. Top 2% Nationwide Team. Craig runs every file — move-up, first-time, seller, investor — through the same repeatable playbook so nothing gets improvised at your expense. Start with the 20-minute fit call or the equity map. No pitch, no pressure, just your numbers and your options.

Book a Strategy Call Home Eval
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